Legal
Privacy Policy
This page is maintained by Tony Dyke to explain what personal information tonydyke.com collects, why it is collected, and how it is handled. It is not legal advice or an independent certification.
Last updated: 1 August 2026
Who is responsible for your information
tonydyke.com is operated by Tony Dyke. If you have any question about this policy or about the information held about you, please get in touch through the contact page.
Information collected
- Newsletter signups: your first name (optional) and email address, submitted through the subscribe form.
- Consultation requests: your name, email address, company, selected package, and the goals or context you choose to share.
- Contact enquiries: your name, email address, and message.
- Technical information: standard request data such as IP address and browser type, processed by the hosting platform to serve and secure the site.
Only information you choose to submit is collected. Sensitive categories of personal data are never requested.
How your information is used
- To send journey updates and new writing, where you have subscribed.
- To reply to consultation requests and contact enquiries.
- To keep the site secure, available, and functioning correctly.
Your information is never sold. It is not used for advertising profiles or shared with third parties other than the service providers described below.
Where your information is stored
Newsletter subscriptions are stored in this site's own secure database rather than with an outside mailing-list company, and the list cannot be read from the public website. The other processors involved are the website hosting and database platform, and, where Instagram posts are embedded, Instagram, which serves publicly posted content directly from Meta's servers.
Your choices and rights
Every newsletter email includes a one-click unsubscribe link, and you can ask at any time for a copy of your information, for it to be corrected, or for it to be deleted. Requests are handled within 30 days. Depending on where you live, you may also have the right to object to processing or to complain to your local data protection authority.
Retention
Newsletter details are kept until you unsubscribe or ask for removal. Consultation and contact enquiries are kept only as long as needed to respond and to maintain a record of the working relationship, then deleted.
International transfers
Tony Dyke operates between the United Kingdom and the United States, and the providers used may process information in either region. Where information moves between regions, it is handled under the safeguards those providers offer for international transfers.
Children
This site is intended for a professional, adult audience and is not directed at children under 16.
Changes to this policy
This policy may be updated as the site develops. The date at the top of the page always reflects the most recent version.