My story
I will tell you what actually happened. I moved my life and my business across an ocean, and I learned plenty on the way, good and bad.
Founder of Resin Rock, Resin Rubber, Glow Surfaces, Wavefront Studio and Resin Trims.
Moving an ocean away
I took my family from everything we had ever known in the UK and started again in Florida. It tested what I believed about myself as a provider, a father and an entrepreneur.
The paperwork was the easy part. The hard part was the doubt at 3am, the questions from friends who thought we had lost our minds, and rebuilding a business in a market I had never worked in.
That move taught me the most useful lesson of my career. Comfort is the enemy of growth, and every breakthrough since came from choosing the harder path.
Comfort is the enemy of growth.
Mindset changes everything
From scarcity to abundance
Growing up, I was taught to hold onto what I had. Security meant staying put. Moving from "what could I lose?" to "what could I create?" changed my direction. Every major decision that has worked out for me came after that shift.
Failure as feedback
I stopped calling setbacks failures and started calling them data. The resin bound business nearly collapsed twice in the early years. Each time I learned something about the market, the operation and myself, and the next version was stronger.
Long-term thinking in a short-term world
Social media shows you overnight successes. What I lived was small wins compounding over years. The resin bound industry in the USA did not grow from one viral moment. It grew because I kept showing up, built relationships and kept improving the product and the message for over a decade.
Building an industry from the ground up
When I first started talking about resin bound surfacing in the USA, most people had never heard of it. Now it is a standard option for driveways, patios and commercial spaces across the country.
I did not do it alone, but I was there at the beginning, pushing the message when nobody else believed in it. I trained the first wave of installers, built the early marketing that helped homeowners see the value, and set up the distribution that made it easy to buy.
That taught me how to grow something from zero. It is what I help other founders do now.
Along the way
Growing up in the UK
Where it started. I learned the trade here before taking it across the Atlantic.
Moving the family to Florida
I took my family from everything we had ever known in the UK and started again in Florida.
Resin Rock LLC founded
I started building the resin bound industry in the USA.
Forbes Scotland feature
How Tony Dyke Built An Industry-Wide Network Through Strategic Training
Global Recognition Award
I was named a 2025 Global Recognition Award winner for the work behind the growth of the resin bound surfacing industry in the USA.
World Stadiums & Arenas Summit speaker
I spoke on stage at the World Stadiums & Arenas Summit in Riyadh, Saudi Arabia.
Business Elite 40 Under 40 Award
I was honoured with the 2026 Business Elite “40 Under 40” Award at The St. Regis New York in Manhattan.
What is next
I am not done. Florida is the next chapter. I am building new ventures, consulting with businesses I believe in, and sharing what I learn through this site, my blog and my podcast.
If you are building something or facing a big decision, book a call with me. I read every message.